Compelling Selling Reviews

    
'Compelling Selling - The framework for persuasion' was first published in 1974 and was the first UK book on sales marketing to be published in the USA since the war (American Management Associations).  Its phenomenal success led to it becoming known as the "sales bible" and copies have been sold across the globe for 3 decades.

"One of the very best books on selling that we have ever read" - Selling

"The starry eyed salesman should come out of reading the book with his confidence reinforced." - Antony Thorncroft, FT

"I like it... It is not only Compelling Selling, it is compelling reading.  You pick it up and you find that you just cannot put it down." - Selling Today

"...The result is an intensely practical, as well as entertaining, textbook which can hardly fail to inspire the novice or to put fresh heart into the experienced salesman who has run into a bad patch...It makes easy reading..." - Policy Holder Insurance Journal

"Every once in a while a really great book comes along in business publishing.  This one on selling, written by a salesman with a sales "track record" (Xerox - GB).  It also bespeaks a fine mind, shows us how to put practical procedures and psychology to work in our selling efforts.  I recommend it." - Newsletter Marketing/Advertising/Research, New York