Welcome to Compelling Selling

Philip Lund, author of the best selling 'Compelling Selling - The Framework for Persuasion', offers mentoring and executive coaching to high level negotiators and sales professionals.

"I am always impressed how a well structured, balanced and thoughtful negotiation can change the world for both the individual and the company.  Saving costs is always worthwhile.  Doubling turnover changes lifestyles. Top level negotiators make themselves.  They have the ability to fit what they know to what they hear and so structure the perfect proposition.  Knowing is about reading, talking and learning.  Hearing is to do with using this information to ask the right questions; and then to listen to the answers. 

In these answers lie the keys to the decision maker's issues and their resolution.  It is then a matter of intelligence & discipline to structure an agreed proposition and to manage the negotiation to a successful conclusion.  Compelling Selling, which you will also find on this site, shows the sequence of interrelated and logical steps which take the negotiation from inception to successful conclusion."